Content is King and LinkedIn Should be a Part of Your Kingdom

Content is King and LinkedIn Should be a Part of Your Kingdom

We have all heard the phrase “Content is King.” Companies know that creating and sharing engaging content is key to develop their brand and engage with customers, fans and targets. But when thinking about where to share this, how often is LinkedIn a part of the equation?

A recent article from Foundation, “45 Eye-Opening LinkedIn Stats Every B2B Marketer Needs to Know,” shared some truly amazing data points related to LinkedIn. I want to specifically address three of them that help to showcase why posting content on LinkedIn – from both the brand/company and the individual – is so essential.

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Are You Speaking to the Right Audience?

Are You Speaking to the Right Audience?

Imagine you are a financial planner and you are giving a presentation about “What You Need to Know Before You Retire.” You have over 200 people registered to attend but when you walk into the room, 90% of the attendees are recent college grads. Will your presentation yield the results you expected based on the numbers alone? Probably not since the audience Is at the beginning of their career, not towards the end.

 Now apply this same concept to your LinkedIn audience. LinkedIn has been around since 2002, gaining wide spread popularity in the early 2010s. Many would agree that it is the most powerful professional social media platform with over 500 million users, over half of which log in on a monthly if not daily basis. The stats on how LinkedIn is used to showcase professional content are even more staggering – over 90% of B2B marketers use LinkedIn to share content. But who is listening? Here’s where the audience comes in.

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Sales Success with LinkedIn

Sales Success with LinkedIn

Social Selling is the latest marketing buzz word, leveraging social platforms to increase leads and eventually close sales. Like many trends in marketing, blogs circulate claiming to have the “7 Steps to Social Selling” or “Five Things You Need to Know about Social Selling.” But does it work?

Here’s how in one year, I helped a CEO identify a new sales tool that has generated more than $200,000 in new business, many times over its small cost. These are my real-world practical Social Selling tips.

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